Running a strategy offsite can sound pretty intimidating—especially if you’ve never put one together before. But honestly, most people want the same thing: a focused, lively space to set direction for the year or solve big issues as a group. It’s more about clear planning than it is about expensive resorts or elaborate presentations. If … Read more
What’s a Strategy Offsite, Anyway? Let’s start basic. A strategy offsite is just what it sounds like: you take your team out of the office, usually for a day or two, to talk big-picture strategy. People use these sessions to step back from daily noise and focus on where the company is going. It means … Read more
Let’s get this out of the way: most people don’t sit down and read the company handbook for fun. But every workplace has its own unspoken rules and weird little customs, right? The thing is, a good handbook makes those expectations a lot less mysterious. It sets the ground rules—so you’re not left guessing on … Read more
If you’ve spent any time on social media, you’ve seen the phrase “link in bio.” It pops up everywhere, from Instagram captions to TikTok comments. And it’s not there by accident. Social platforms don’t always let people drop links wherever they want, so that one, lonely bio link ends up being the main bridge to … Read more
If you’ve ever spent money on online ads or tried to up your marketing game, you’ve probably wondered: “Which part of my marketing actually made the sale happen?” That’s the core idea behind attribution models. They help you figure out where to give credit for a conversion—whether it’s someone making a purchase, signing up for … Read more
Every business starts with an idea, but figuring out if people actually want what you’re building—that’s where things get interesting. This early stage, called customer discovery, helps you see how real people react to your product, service, or even just your concept. It’s not about guessing who your customers are or hoping you’ve solved the … Read more